The publication of the Agile Manifesto was meant to solve a specific problem. The speed of software development wasn’t keeping up with changes to customer needs. Decisions would be made at the beginning of the production process that were no longer relevant by the time the software was delivered, sometimes years later. Developers wanted a way of working that could grow with customer requirements...
Agile Runs Out of the Computer Industry
Opportunity Is the Biggest Resource You Need to Use
Hahna Alexander found an opportunity. She discovered it while she was at college and wanted to make walking on campus at night safer. By embedding a set of gears in the sole of a shoe, she was able to turn a downward step into rotational movement. That movement powered a small generator in the heel and made the shoes light up. It didn’t take long before Alexander realized that the potential of...
Marketing Strategies After Facebook
Facebook has peaked. The platform’s American user base fell by 15 million between 2017 and 2019. The amount of time spent on the site has dropped too and is expected to continue declining from an average of 41 minutes a day to 37 minutes by 2020. Among young people, Facebook’s main platform is largely ignored. Only around half of US teens aged between 13 and 17 have a Facebook account. They...
Consumption is Key to Creativity
Creativity is often portrayed as something almost magical. Inspiration doesn’t grow; it strikes. Ideas arrive fully-formed and completely different to anything that’s come before. The creative types who come up with these ideas are framed as geniuses, a group unlike the rest of us, born with a unique set of abilities. While mere mortals can only copy what came before, creating variations on a...
The Value of an Influencer
A million dollars. That’s how much a single post on Kylie Jenner’s Instagram feed will cost you. If that sounds extravagant, you could try Selena Gomez. She only charges $800,000 a post. Kim Kardashian is practically bargain basement at $720,000 a post, while Logan Paul is giving it away by charging just $17,000 a post. How Much Does an Influencer Cost A million dollars. That’s how much a single...
Why Photos of the Eiffel Tower at Night are Illegal
Now that we all have high quality cameras in our pockets and access to stock sites packed with millions of images, creating or finding visual content should be a breeze. See a beautiful scene, and you can shoot it, edit it, and put it on a website, a commercial, or a product. Imagine a picture you want to use—whether it’s a beach in the Caribbean or the bottom of a mine shaft, and you can either...
Why Unicorns Might Turn out to Be Donkeys
When a “Seattle-based Internet bookseller” had its IPO on May 15, 1997, the New York Times described Amazon’s $18 share price, above the expected range of $14 to $16, as a “sign of healthy demand.” The share price valued the company at $429 million. The next day, as trading began on Nasdaq, the demand was more than healthy. It looked positively fighting fit. The share price reached as high as $30...
ARE YOU PUTTING YOUR COMPANY AT RISK?
THE NEW ROLES OF CORPORATE COMMUNICATION LEADERS IN A CHANGING INDUSTRY For the corporate communications industry, the last decade or so has been a period of bewildering change. The fragmentation of television, the growth of the Internet, the development of social media and the popularity of mobile computing have opened up a range of new channels, providing more opportunity for businesses to talk...
12 WAYS TO BUILD A FINANCIAL SERVICES BUSINESS
Anyone can learn how to trade. Anyone can study the financial markets, pick stocks, and build funds out of different currencies. The rise of the blockchain and cryptocurrencies has opened an entirely new world of finance, opening the door to anyone willing to study the difference between Bitcoin and Litecoin, the right way to assess an ICO, and the smart way to keep digital currencies safe. But...
INSPIRED PHOTOGRAPHY
INSPIRED PHOTOGRAPHY is packed with creative ideas to enable any photographer – from enthusiast to professional – to push their work in new directions. Divided into actions, city scenes, the great outdoors, inspiring images and photographic subjects, the book describes 189 sources of inspiration that stimulate creativity and help photographers get more from their passion. Discover:...
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