ArchiveOctober 2020

Podcasting Is Still HAVING ITS DAY


It started in a basement. Sarah Koenig, a producer on This American Life, a weekly radio program, had pitched a new kind of show. Instead of choosing a different theme for each episode and creating stories related to that theme, Koenig and her colleague Julie Snyder would tell a single, long story over multiple episodes. The show would follow a format as old as Dickens. Each episode would build...

Your Business Needs a Creativity Consultant


In 1996, Lee Kun-Hee, then the chairman of Samsung Group, had had enough. The electronics firm was following, not leading. The marketing department would track sales figures and tell the engineers what the company could charge for a product. Their market analysis would determine the engineering budget. Original equipment manufacturers would provide lists of desired features. That would tell the...

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