ArchiveAugust 2020

Rewarding Creativity Kills Creativity


It’s now twenty years since the launch of Pac-Man, and the inspiration for that early video game is a stereotypical story of creative genius. Toru Iwatani, an employee at Japanese game company Namco, wanted to create a new kind of video game. He wanted to exclude the violence of Space Invaders, bring women into what was then the male-dominated world of video arcades, and incorporate cute...

Your Next Corporate Logo


You have to feel for Asao Tokolo. In April 2016, the Emblems Selection Committee of the Tokyo Olympic and Paralympic Games announced that the little-known artist had won an open competition to design a logo for the 2020 Olympiad. The original logo, designed by Kenjirō Sano, had been accused of plagiarizing the logo of Belgium’s Théâtre de Liège. (Sano had said that he had never even seen the...

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