ArchiveMay 2022

The Complete Rules for Working from Home


In April this year, as the pandemic faded and masks fell, Jacob Rees-Mogg, a British cabinet minister, took a tour of British government offices. At each desk left empty by a civil servant still working from home, he placed a note printed on headed stationery. “Sorry you were out when I visited,” he wrote. “I look forward to seeing you in the office very soon.” Dave Penman, General Secretary of...

The Real Costs of Cause Marketing


Pepsi probably thought it had its timing exactly right. In 2010, the brand skipped its traditional Superbowl ad spot. Instead of spending millions for half-a-minute of audience time, and millions more for images of can-opening and lip-smacking, the brand decided to give money away. Its Pepsi Refresh campaign invited people to vote online for causes to which Pepsi would make financial donations...

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