ArchiveMay 2022

The Complete Rules for Working from Home

By dean
In Work
8 Min read
T

In April this year, as the pandemic faded and masks fell, Jacob Rees-Mogg, a British cabinet minister, took a tour of British government offices. At each desk left empty by a civil servant still working from home, he placed a note printed on headed stationery. “Sorry you were out when I visited,” he wrote. “I look forward to seeing you in the office very soon.” Dave Penman, General Secretary of...

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The Real Costs of Cause Marketing

By dean
In Marketing
8 Min read
T

Pepsi probably thought it had its timing exactly right. In 2010, the brand skipped its traditional Superbowl ad spot. Instead of spending millions for half-a-minute of audience time, and millions more for images of can-opening and lip-smacking, the brand decided to give money away. Its Pepsi Refresh campaign invited people to vote online for causes to which Pepsi would make financial donations...

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