ArchiveJune 2020

The Business Owner’s Guide to Marketing on TikTok


It was the world’s least expected fight—and the least expected victory. On one side was the President of the United States and his online campaign guru, Brad Parscale. On the other side were some teenage K-pop fans and TikTok users. One was the leader of the free world with a nuclear arsenal and a multi-million dollar professional organization. The other was a mixture of well-meaning young people...

Even Small Businesses Can Mine Data


It was December 2007, and Noah Kagan was facing a challenge. Recently fired from the marketing team at Facebook, where he had been the company’s thirtieth employee, he was keen to show his new boss that he could be an asset. But Aaron Pitzer wasn’t going to make it easy for him. The co-founder of new finance site told Kagan that he had high expectations. Kagan would become the Marketing...

For Creative Solutions, Build Curiosity and Link Ideas


In early 1913, the Russian artist Vasily Kandinsky was wrestling with a problem. He had returned from Moscow the previous December and he wanted to portray in a painting the “extremely powerful impressions” he had experienced in the city. Kandinsky was a pioneer of abstract art so he played with form and lines and colors to re-create what he had felt in Russia’s capital and could recall of his...

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