ArchiveJune 2022

B2B Digital Marketing Doesn’t Work for Everyone


In December 2021, Plexus Holdings, a drilling technology firm based in Aberdeen, Scotland, signed a new contract. The deal, with Cameron, a supplier of wellheads, extended a license agreement for Plexus to provide special equipment that prevents gas leaks during drilling operations. The agreement was an expansion of a series of previous deals between the two firms. “Following our recent...

The Most Essential Elements of a Subscriber Business Model


In April this year, Netflix delivered a twist that almost no one expected to a story that seemed destined for a happy ending. The story was its own and the twist was that the company had lost subscribers over the previous quarter. Wall Street had expected the streaming company to announce the addition of about 2.5 million new customers. Instead, Netflix declared that global subscriptions had...

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