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Humor and Originality Win Influence on TikTok


For a company that receives almost half its revenue from customers aged between 25 and 40, Starbucks has been surprisingly successful at marketing on TikTok, a platform aimed at teenagers. The coffee firm’s TikTok account has almost two million followers, more than ten million likes and is packed with clips of customers talking up their drinks and shots of baristas going the extra mile. One...

Meet Your Next Product Development Teammate… ChatGTP


 Kevin Roose won’t be leaving his wife for Sydney. The New York Times technology correspondent spent a couple of hours in mid-February chatting with Bing’s new AI feature. Over the course of the conversation, Roose reported, Bing displayed what he called “a kind of split personality.” Search Bing acted like a librarian, sourcing information, summarizing news articles and looking for deals. It...

CEOs Should Show Their Emotions, But Examining Them is Better


The quarterly reports of large public companies are rarely moments of great emotional expression. The warnings of reduced profits or future headwinds are delivered in language cold enough to freeze stock prices. But when Mark Zuckerberg delivered Facebook’s fourth quarterly report in October 2021, what struck Mark Isaac, the New York Times’ technology reporter, most was the emotion the company’s...

save Business Travel for new partners and hard talk


In September 2022, Google told its senior managers they needed to spend more time in front of their screens and less time sitting in planes and relaxing in hotel bars. There would be no more team off-site events or social functions. If a virtual option was ever available for a meeting, that meeting would take place online instead of in person. Employee travel would be limited to “business...

The Loneliness of the Business Runner


Twenty-three years after launching his first start-up Reid Hoffman was still feeling the effects. The creation of SocialNet, a site that tried to combine social networking with dating services and a classifieds board, “was a lonely and stressful journey,” Hoffman wrote in 2020. The use of food as a stress relief, combined with the meals taken during recruitment and sales, meant that more than two...

When to Act Like Elon on Social Media


For followers of Elon Musk, the last few months have been quite a ride. Before buying Twitter, the entrepreneur’s tweets had largely focused on his companies’ achievements. Videos showed the launch of SpaceX’s Falcon rockets, the expansion of Starlink satellite coverage and the release of new Tesla lines. Scattered between those tweets were also plenty of standard memes, the occasional crypto...

The best way to beat memestocks


In early November, as Elon Musk allowed anyone with eight bucks to buy a blue check mark, an account called @EliLillyandCo made a dramatic announcement. The pharmaceutical company was excited to declare that insulin was now free. As one responder put it, that would be “big if true.” Eli Lilly is one of the three main suppliers of insulin, delivering the life-saving hormone to more than 8.4...

The Hidden Riches of Dormant Businesses


After designer Casey Smith took a year-long maternity leave, she shut her business. Writing on her company’s blog in 2018, she describes the move as “a huge mistake.” When she re-opened, she found she had no plan, no marketing strategy, and heard nothing but crickets. “It was an awful experience that I would never want to relive,” she wrote. It was also a result that every business owner and...

Demanding Perfection Cramps Creativity


In August this year, Samsung rolled out a new mascot. The little blue alien will function as the Korean company’s avatar in the metaverse and represent the firm across digital channels. It’s cute, with big eyes, pale blue skin, small horns, and a wide chirpy smile. The idea, the company said in a press release, came from a joke that people make whenever Samsung releases a new, unique product:...

The Reason You Think Too Much (And how to stop)


An anonymous writer to the New York Times recently encountered a problem. They work at a non-profit in a unit of about ten people. The head of the group wanted the team to gather at a one-day retreat to set a strategy for the next fiscal year. But the office was undergoing renovations so the team needed a new venue. They settled on a common meeting room at the condo residence of a subordinate...

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