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The Right Way to Write a Project Brief

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Like any creative company, Design Incorporated, a UK design agency, depends on good communications. It needs its clients to explain exactly what they need, how they want it, and what they want the product to do. And like most creative companies, Design Incorporated has received its fair share of poorly written briefs. The company has even categorized them into five forms. “The Closed Book” leaves...

How Telework Will Affect Your Work

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As Covid spread across India, Flipkart, the country’s answer to Amazon, sent its staff to work from home. Six months later, the company asked some of those employees to describe their experience. It was generally positive. Pallavi Nanda, a new senior manager in talent branding, was happy to be able to spend more time with her family. Ritesh Savio Rodrigues, an assistant manager of social media...

What Entrepreneurs Really Need

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Even for Jeff Bezos, the decision wasn’t easy. In 1994, he had a good job on Wall Street, was set for a high-earning career, and had little reason to hope for anything more from life. But he noticed that Web usage was growing at a rate of 2,300 percent, and he wondered what sort of business plan might make sense in the context of that growth. “I went to my boss,” he said in a 2001 interview, “and...

Build an International Team

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It sounds like a story of technology overcoming bureaucracy, of good government beating bad government, of common sense vanquishing mind-bending stupidity. Writing in the Harvard Business Review in November 2020, Prithwiraj Choudhury, the Lumry Family Associate Professor at the Harvard Business School, described his research into MobSquad, a series of co-working spaces in Halifax, Calgary and...

The Right Way to Choose a Marketing Agency

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It should have been the moment the fast-growing shoe company made its breakthrough. Just for Feet had started in 1977 with a single shoe store in Birmingham, Alabama. By 1999, it had grown to 140 superstores in 25 states, was making $775 million of annual sales, and was ranked sixth in Fortune magazine’s list of “America’s Fastest Growing Companies.” Now, as the new millennium came...

What You Need to Know to Get Into Business School

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It should have been straightforward for Ed Redden. A chemical engineering graduate from Notre Dame, he had spent the five years since college working at General Electric. He had risen quickly to lead a team of 55 employees across five manufacturing lines. He clearly had the knowledge and the skills to grow as a manager. To advance his career, he applied to business school. His applications racked...

The Power of Strange Job Titles

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In March this year Elon Musk and Tesla’s CFO received new job titles. Musk would no longer be merely Chief Executive Officer of the $650 billion car company. According to the company’s regulatory filing, his official title would also be “Technoking of Tesla.” Zach Kirkhorn, the company’s Chief Financial Officer, would receive the additional title “Master of Coin.” That term is used in George R.R...

Social Media is Good for Your Creativity

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Helen Ellis was struggling to write. After publishing her novel Eating the Cheshire Cat to positive reviews and good sales in 1998, she hit a block. Six years passed before she was able to complete her second novel, which failed to sell. A third also racked up rejections without attracting an offer. To focus on her writing, she quit her job. It didn’t help. No one wanted her fourth book either...

The Best Way to Motivate Your Team

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PruittHealth, an organization that operates about 100 nursing homes and assisted living centers, had a problem. Its workers were hesitant about taking a Covid vaccine. Care workers tend to be low-paid and are often distrustful of government. Many had already suffered from the disease, costing them sick leave and even vacation days. They weren’t in a rush to be the first to take a vaccine that...

Digital Art Gives Creatives New Opportunities… and New Gatekeepers

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On January 1, 1971, Henry Darger wrote an entry in his diary. “I had a very poor nothing like Christmas. Never had a good Christmas all my life, nor a good new year, and now… I am very bitter but fortunately not revengeful, though I feel should be how I am.” It was his last entry. Two years later, the hospital janitor died aged 81 at St. Augustine’s Home for the Aged. He was buried...

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