ArchiveMarch 2023

Data Marketing In an age of privacy

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When Apple released iOS 14.5 in 2021, the Cupertino hardware and software company dropped a bomb on the Internet’s advertising industry. The update for iPhones and iPads included a new privacy tool. App Tracking Transparency requires app-makers who want to track activity across apps to ask their users’ permission before they can collect that data. For advertisers and marketers, that need to...

Humor and Originality Win Influence on TikTok

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For a company that receives almost half its revenue from customers aged between 25 and 40, Starbucks has been surprisingly successful at marketing on TikTok, a platform aimed at teenagers. The coffee firm’s TikTok account has almost two million followers, more than ten million likes and is packed with clips of customers talking up their drinks and shots of baristas going the extra mile. One...

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