ArchiveApril 2023

How Often You Sell Beats How Much You Sell When Nudging Customers

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In an experiment conducted more than thirty years ago, volunteers were presented with two bowls of different sizes. The large bowl contained ten red jelly beans mixed with 90 white jelly beans. The small bowl held just one red bean and nine white beans. If the volunteers closed their eyes and picked the red bean from one of the bowls, they’d win four dollars. The bean selection would be random...

Where Marketing Innovation Comes From

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ETH Denver was the place to be at the start of March. At least if you’re a crypto enthusiast worried about the direction of the industry. The event began with a five-person band singing a protest song. They belted out rude lyrics about Sam Bankman-Fried and Do Kwon, and promised “not to use centralized exchanges run by these toxic dudes.” It’s a far cry from the days when the crypto industry...

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