A baby doll sits with its eyes closed in almost empty room. The walls are white and bare. Opposite the toy is the black box of a PlayStation 3. The doll’s eyes snap open. It gurgles like a baby and reaches towards the console. The doll’s laugh shifts from a baby’s giggle to an adult’s maniacal laugh. Then it releases a scream. Tears flow as fire flashes in the doll’s eyes before the tears roll...
Why Audiences Should Fear Your Ads