ARE YOU PUTTING YOUR COMPANY AT RISK?

THE NEW ROLES OF CORPORATE COMMUNICATION LEADERS IN A CHANGING INDUSTRY

For the corporate communications industry, the last decade or so has been a period of bewildering change. The fragmentation of television, the growth of the Internet, the development of social media and the popularity of mobile computing have opened up a range of new channels, providing more opportunity for businesses to talk to more people and at a lower cost than ever before.

It’s changed the way that businesses connect to customers. It’s revolutionized the ability of businesses to talk among themselves, and it’s affected companies from the top to the bottom, making communications a more important but, at the same time, a less controllable resource within a company.

In ARE YOU PUTTING YOUR COMPANY AT RISK?: THE NEW ROLES OF CORPORATE COMMUNICATION LEADERS IN A CHANGING INDUSTRY, we explore how corporate communications determines business success.