Facebook has peaked. The platform’s American user base fell by 15 million between 2017 and 2019. The amount of time spent on the site has dropped too and is expected to continue declining from an average of 41 minutes a day to 37 minutes by 2020. Among young people, Facebook’s main platform is largely ignored. Only around half of US teens aged between 13 and 17 have a Facebook account. They...
A million dollars. That’s how much a single post on Kylie Jenner’s Instagram feed will cost you. If that sounds extravagant, you could try Selena Gomez. She only charges $800,000 a post. Kim Kardashian is practically bargain basement at $720,000 a post, while Logan Paul is giving it away by charging just $17,000 a post. How Much Does an Influencer Cost A million dollars. That’s how much a single...
Open Netflix and you’ll be spoiled for choice. According to Flixable, a searchable Netflix database, the platform has nearly six thousand titles. They’re aren’t yet all about murder or cakes so guiding users to the content they actually want to see has always been one of the platform’s biggest challenges. Blockbuster used to divide its shelves by genres, and each of those shelves could show...
Success at marketing online will demand a talent for copywriting (or at least the ability to hire a good copywriter when you see one), a feel for the market, and the ability to create and offer good products that people want to buy. It also requires math. Lots of math. Some of it, really, really hard math. It’s starts simply enough. Build a website and you’ll quickly find yourself looking at your...
Internet marketing provides a way for companies to reach markets. It lets entrepreneurs build small businesses even from home. It’s a valuable opportunity that generates billions of dollars for people who use it. And it’s a marketplace filled with hype, potholes and inflated claims. There’s a lot wrong with the way that commerce is done online. Here are 31 of its biggest problems. It’s a Battle...
When you’re looking to make money doing what you love — whether it’s making pictures, knitting dolls or baking cupcakes — you’re going to need a box full of tools. Not just to make your products but to sell them too. You’ll need a website, of course — that’s essential and a basic platform is simple to create — but what else will you need to turn a love for a hobby into a source of revenue? E...
Corporate communications professionals have good reason to wonder where social media should fit into their strategies. The platforms can advertise but perhaps not as effectively as a television commercial or a billboard ad. They can generate metrics but not necessarily the ROIs or the sales figures the top-level executives want (and if social media can produce those figures, it can’t always...
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