Asked how he writes his stories, Neil Gaiman, author of the Sandman graphic novel series, told Tim Ferriss that he forces himself to become bored. He goes down to the “lovely little gazebo” at the bottom of his garden, sits down with his fountain pen and his notebook, and forbids himself to do anything but write. He can look out at the world but he can’t go online or try to complete a crossword...
The Right Way to Scale a Freelance Business
Federico Jorge’s career as a copywriter started in creative agencies. Like many creative workers he moved from one agency to another before deciding he’d gained enough experience to work for himself. He set up his own agency in his small town in Argentina and soon found that business thrived. He served small businesses with simple needs, delivering the copy they required to build their companies...
Twitter finds Advertising Beats Subscriptions
In November 2022, shortly after Elon Musk became the new owner of Twitter, Robert Reich listed three things Musk didn’t understand. He suggested that first Musk didn’t recognize the value of the platform’s workers. So, second, when “he fired half” of them and “drove off even more, he wasn’t cutting costs.” And third, he didn’t understand that “he was actively destroying what he bought.” Musk...
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