ArchiveNovember 2022

In August this year, Samsung rolled out a new mascot. The little blue alien will function as the Korean company’s avatar in the metaverse and represent the firm across digital channels. It’s cute, with big eyes, pale blue skin, small horns, and a wide chirpy smile. The idea, the company said in a press release, came from a joke that people make whenever Samsung releases a new, unique product:...