ArchiveNovember 2021

Marketing After Facebook

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Whistleblowers are supposed to come out of defense institutions. They’re supposed to alert the world to abuses of power, expose egregious cover-ups, or reveal atrocities that have been swept under the carpet. They’re not supposed to come from Silicon Valley hi-tech companies built to help people show pictures of their cats. But when Frances Haugen sat down with 60 Minutes in October 2021, what...

Mind Mapping for Experts

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As Covid continued through the start of 2021, Adi Adegbite, a UX researcher and designer, noticed an increase in the number of people complaining on Twitter about PLT, a shopping app made by a UK-based fast fashion brand. Adegbite took the complaints as an opportunity to practice her UX design skills. Her aim, she says, was to improve the overall user experience by providing a better shopping...

Make Your Company as Creative and as Passionate as You

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Brett Bilbrey thought he’d made a mistake. As an engineer at Apple, his team had been set the task of creating the original Mac Mini. The Industrial Design group brought in mock-ups showing how they wanted the miniature computer to look, and Jony Ive, Apple’s chief designer, told them he wanted it to be as small as possible. Bilbrey, worried in part about the challenges involved in cooling a...

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