It took Adam Satariano less than an hour. Writing in The New York Times last year, he explained that he had started work at 8.49am. He responded to emails, browsed the news and scrolled Twitter. (As a journalist, it’s just possible that reading a newspaper and flicking through social media could count as “work.”) At 9.14am he started editing an upcoming story and read through his interview notes...
How do you tell a market to buy your product instead of your competitors’ products? One approach is to focus on your product’s unique features. Your product is faster, cheaper, and generally does the job better. It’s like the other products but gives customers more bang for their buck. The other approach is to tell a story. Ignore the characteristics and build an emotional engagement that will...
It’s the moment every sportsman waits their life for. Ollie Robinson was 27 years and his career as a professional cricketer had been troubled. Fired at 20 from one team for “unprofessional conduct”—he preferred partying to training—he found his way to a different team. He knuckled down, worked hard, and rebuilt his reputation. Seven years later, he received what every professional cricketer...
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