ArchiveAugust 2021

What You Need To Turn a Great Idea into a Great Product

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For Paul Buchheit, it was often a side project. Google’s employee number 23 would take on ideas that caught his eye and see if he could get them to work. While employed on Google Groups, he took the code and built a new email interface with an in-built search mechanism. That code became Gmail, a service that now has about 1.5 billion users. AdSense too had been an idea that Googlers had talked...

The Right Way to Write a Project Brief

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Like any creative company, Design Incorporated, a UK design agency, depends on good communications. It needs its clients to explain exactly what they need, how they want it, and what they want the product to do. And like most creative companies, Design Incorporated has received its fair share of poorly written briefs. The company has even categorized them into five forms. “The Closed Book” leaves...

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