ArchiveFebruary 2021

Crowdsourcing for Innovation

By dean
In Growth
9 Min read
C

Boom! Studios should have little trouble turning ideas into products. The comic book and graphic novel publisher has a stable of award-winning work and licenses with WWE, Cartoon Network, and the Jim Henson Company. It also has agreements with 20th Century Fox and Fox Television to bring its comic book stories to both big and small screens. And yet when the company wanted to create a new comic...

Read onRead later

What’s Really In a Name

By dean
In Marketing
10 Min read
W

It was one of the biggest—and at the time, one of the most head-scratching—brand re-naming events ever. In 1993, rock star Prince declared that he was changing his name… to an unpronounceable love symbol. Faced with having to mime a combination of gender ideograms whenever anyone wanted to talk about the man behind Purple Rain and Sign O The Times, people soon started calling him “the artist...

Read onRead later

Recent Posts

Recent Comments

Archives

Categories

Meta