In 2018, Olly Bolton and Tom Proctor, co-founders of drinks company, What a Melon, entered a business competition run by Richard Branson’s Virgin Voom. They won the crowdfunding part of the contest and received as part of their prize… a double-decker bus. Instead of selling the bus and using the funds to grow their new business, the pair modified it. They wrapped it in watermelon colors, removed...
The Hit and Run of Guerrilla Marketing
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