ArchiveSeptember 2020

What It Takes to Design Emoji

By dean
In Creativity
10 Min read
W

In May 2015, Domino’s Pizza rolled out a new campaign. To order a pizza, customers wouldn’t need to open the restaurant chain’s website or even install an application. They wouldn’t need to complete an order or make a phone call. All they had to do was tweet a pizza emoji to @dominos. Customers would first have to set up a Domino’s account, select a default pizza, and connect their account to...

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Make Your Customers Brag Your Brand on Social Media

By dean
In Marketing
10 Min read
M

In 2017, RetailMeNot, a coupon site, launched a new marketing campaign. After years of focusing on television advertising, the company switched to digital video. It aimed one part of the campaign at millennial moms who search and shop with their phones, while another part of the campaign targeted slightly older moms who still use Facebook. Both parts of the campaign used videos hosted by model...

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