If people are a company’s most important asset, the most successful firms will be those that are able to generate the largest possible returns from those resources. Increasing productivity is one way to do that but an even more valuable method is to mine team members for ideas. Tap into your team’s thoughts and you might well find that your firm, however small, already has what it takes to zoom...
When Facebook offered Jan Koum $19 billion for WhatsApp, including $3 billion for the company’s founders and staff, observers might have wondered what Mark Zuckerberg was thinking. The rival messaging app was lean and simple where Facebook was large and complex. Facebook at the time was a social media application but it was also a photo-sharing application, an advertising channel, a data...
Photographers attempt to freeze a moment. They capture the beauty of a scene, the character in a portrait, the drama in an event. But would it still be photography if the images were made without a camera, only a monitor, if the landscapes were virtual and the portraits were of people who really are two-dimensional? The technical process might be completely different, demanding coding and hacking...
Corporate communications professionals have good reason to wonder where social media should fit into their strategies. The platforms can advertise but perhaps not as effectively as a television commercial or a billboard ad. They can generate metrics but not necessarily the ROIs or the sales figures the top-level executives want (and if social media can produce those figures, it can’t always...
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