Call it courage. Or call it blind obstinacy. But in June 2017, Google surprised the technology world by releasing an update to Google Glass. It was the first upgrade since 2014, and the addition of Bluetooth now allows the device’s users to operate their tiny wearable computers with a mouse and a keyboard. That broadening of Glass’s features is likely to have surprised people less than the news...
For many entrepreneurs, a new business starts with a trip to the bank. They either present their business plan to the loan manager at their local branch and hope for a line of credit or they head to the Bank of Mom and Dad to ask for an advance on their inheritance. But banks these days are holding onto their cash and not all parents are able to write a check to finance all of their children’s...
Open Netflix and you’ll be spoiled for choice. According to Flixable, a searchable Netflix database, the platform has nearly six thousand titles. They’re aren’t yet all about murder or cakes so guiding users to the content they actually want to see has always been one of the platform’s biggest challenges. Blockbuster used to divide its shelves by genres, and each of those shelves could show...
Success at marketing online will demand a talent for copywriting (or at least the ability to hire a good copywriter when you see one), a feel for the market, and the ability to create and offer good products that people want to buy. It also requires math. Lots of math. Some of it, really, really hard math. It’s starts simply enough. Build a website and you’ll quickly find yourself looking at your...
Internet marketing provides a way for companies to reach markets. It lets entrepreneurs build small businesses even from home. It’s a valuable opportunity that generates billions of dollars for people who use it. And it’s a marketplace filled with hype, potholes and inflated claims. There’s a lot wrong with the way that commerce is done online. Here are 31 of its biggest problems. It’s a Battle...
When you’re looking to make money doing what you love — whether it’s making pictures, knitting dolls or baking cupcakes — you’re going to need a box full of tools. Not just to make your products but to sell them too. You’ll need a website, of course — that’s essential and a basic platform is simple to create — but what else will you need to turn a love for a hobby into a source of revenue? E...
For publications and designers in need of travel images, these should be glorious days. With a camera in every pocket, a photogenic scene around every exotic corner, and social media sites offering a platform for anyone who snaps a shot of the Eiffel Tower or a Venice canal, there really should be no shortage of images for businesses to use. In practice, it hasn’t turned out that way. Despite the...
When Chad Ingraham completed his photography studies in 2004 he wasn’t entirely certain what he wanted to do. A Canadian from New Brunswick, he knew he wanted to see the world and he knew too that waiting for a photography client to turn up and give him an expense account to cover his air fares would mean waiting in North America for a very long time. “It was either working on a cruise, or...
When photographer Paul Nicklen climbed from his Zodiac into the Antarctic Ocean to take pictures of a massive leopard seal for National Geographic, the former marine biologist from Baffin Island, Canada, had no idea what to expect. A short distance from an enormous marine predator and in freezing waters, he swam up to the seal with a dry mouth and shaking legs. As he began taking pictures, the...
The days when you can learn a trade and stick to it throughout life are long gone. You might not change careers seven times or even five times but you can expect your work to change. Advertising channels rise and fall. Content that worked once loses its effect. Televisions become smart and screens becomes wall-sized, pocket-sized, and foldable. With each of those changes comes opportunities. As...
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