For followers of Elon Musk, the last few months have been quite a ride. Before buying Twitter, the entrepreneur’s tweets had largely focused on his companies’ achievements. Videos showed the launch of SpaceX’s Falcon rockets, the expansion of Starlink satellite coverage and the release of new Tesla lines. Scattered between those tweets were also plenty of standard memes, the occasional crypto...
In early November, as Elon Musk allowed anyone with eight bucks to buy a blue check mark, an account called @EliLillyandCo made a dramatic announcement. The pharmaceutical company was excited to declare that insulin was now free. As one responder put it, that would be “big if true.” Eli Lilly is one of the three main suppliers of insulin, delivering the life-saving hormone to more than 8.4...
After designer Casey Smith took a year-long maternity leave, she shut her business. Writing on her company’s blog in 2018, she describes the move as “a huge mistake.” When she re-opened, she found she had no plan, no marketing strategy, and heard nothing but crickets. “It was an awful experience that I would never want to relive,” she wrote. It was also a result that every business owner and...
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